Rihanna

In October 2005, Rihanna struck her first endorsement deal with Secret Body Sprayfor them to sponsor her first tour. In 2006, Rihanna participated in several endorsement deals, including Nike sportswear for the launch of her "SOS" and J. C. Penney. That same year, she received an endorsement deal from Clinique to promote their Happy fragrance.She recorded a song written by Ne-Yo entitled "Just Be Happy" as part of the deal to promote their Happy fragrance. Rihanna also recorded a song called "Winning Women" with Pussycat Doll Nicole Scherzinger for Procter & Gamble's female deodorant Secret. In 2007, Rihanna signed with CoverGirl and became a celebrity spokesperson which included appearances on TV commercials and in the Barbados Tourism Authority's tourism commercials.